Had a short holiday to Townsville over the weekend.
One of the things that drew me to the Fujifilm camera system is the film simulations you can get straight out of the camera.
This is a JPG straight out of the camera, just with some minor adjustments and a small crop. The film simulation is called Rockwell (velvia).
The settings are below, I have changed the color to +2, I found the recommended setting a bit too much.
Velvia
Dynamic Range: DR200
Highlight: -1
Shadow: -1
Color: +4 (changed to +2)
Noise Reduction: -4
Sharpening: +4
Clarity: +5
Grain Effect: Weak, Small
Color Chrome Effect: Strong
Color Chrome Effect Blue: Strong
White Balance: Auto, +1 Red & -1 Blue
ISO: Auto, up to ISO 6400
Exposure Compensation: +1/3 to +2/3 (typically)